Marketplace Today Blog

The A.C. Nielsen Center for Marketing Research, UW–Oshkosh and First Business Bank will hold their second annual First Business Economic Survey and Forum at Butte des Morts Country Club in Appleton Thursday, Dec. 17 at 3:30 p.m.

The First Business Economic Survey of Northeast Wisconsin, which began in 2008, surveyed business owners on economic indicators critical for decisions in today’s competitive environment. The corresponding First Business Economic Forum will include a brief presentation of the survey results with a panel discussion to follow. The goal of this event is to educate business executives on the unique economic environment in Northeast Wisconsin and enable informed business decisions for the coming year.

Dr. E. Alan Hartman, Professor or Management and Human Resources and Former Dean of the College of Business at UW–Oshkosh, will present the findings and discuss implications of the 2009 survey. He will identify trends based on what local business owners reported as actual and forecasted sales revenue, production/operating costs, capital expenditures, profitability, staffing, and wages. He will also cover operating capacity, performance compared to expectations, and business projections.

Seating is limited. To attend, click here no later than Dec. 10.