Marketplace of Ideas Blog

This being America’s Brewland, the comparison of University of Tennessee Prof. Glenn Harlan Reynolds between the federal government of today and a Wisconsin-brewed beer is interesting:

Even among the rulers, only 63 percent — triple the fraction of the general populace but still less than two-thirds of the political class — regard the federal government as legitimate by the standards of America’s founding document. The remainder, presumably, are comfortable being tyrants.

These numbers should raise deep worries about the future of our republic. A nation whose government does not rest on the consent of the governed is a nation whose government holds sway only by inertia, or by force.

It is a nation vulnerable to political shocks, usurpation, or perhaps even political collapse or civil war. It is a body politic suffering from a serious illness. Those who care about America should be very worried.

But we’ve had enough political drama in recent years, so I’ll go for a more prosaic comparison: The once-heady brew of American freedom has become watery and unsatisfying.

In fact, when I think of the federal government’s brand now, I think of Schlitz beer. Schlitz was once a top national brew. But, in search of short-term gains, it began gradually reducing its quality in tiny increments to save money, substituting cheaper malt, fewer hops and “accelerated” brewing for its traditional approach.

Each incremental decline was imperceptible to consumers, but after a few years, people suddenly noticed that the beer was no good anymore. Sales collapsed, and a “Taste My Schlitz” campaign designed to lure beer drinkers back failed when the “improved” brew turned out not to be any better. A brand image that had been accumulated over decades was lost in a few years, and it has never recovered.

The federal government, alas, finds itself in much the same position. The political class sold its legitimacy off in drips and drabs. As “smart politics” has come over the past decades to mean not persuasion but the practice of legerdemain, the use of political deals, cover from a friendly press apparat and taking advantage of voters’ rational ignorance, the governing classes have managed to achieve things that would surely have failed had the people known what was going on.

But though each little trick may have slipped by the voters, the voters have nonetheless noticed that the ultimate product isn’t what it used to be. The end result, as with Schlitz, is a tarnished brand. And rescuing tarnished brands is hard.